There are many schools of thought out there that say that in order to be successful online you need to have both a fully functioning website, along with an application for both iOS and Android devices, and while it's true that both of these things have advantages, it's also true that both a website and an application can do very different things depending upon what it is you're trying to achieve online.
With a few exceptions websites can do (typically) what most applications can do, and applications can also do largely the same thing as web sites, but they can also do more, or advanced things that websites can't do. So it's very important to remember a few things when you're considering deploying a web site or an application, or both.
Here are the pros of deploying a web site:
Pros
- It enables you to have a presence on the Worldwide Wide Web (WWW), so in other words your website is fully accessible through any web browser out there on the market today.
- It allows customers to find you using a Uniform Resource Locator (URL), which is what is typically used in marketing, or advertising material used for the purposes of engaging a potential customer. This is the online gateway to your business.
- It allows you to present a professional image to potential customers, and potential new clients - and helps you to keep your customers updated.
Here are the pros of deploying an iOS or Android application:
Pros
- It gives your users the ability to carry out particular tasks that they otherwise wouldn't be able to do on your web site (such as playing an interactive game).
- Your business application is available in both the Google Play Store, and Apple Store respectively. Giving you a presence to people who search for specific applications.
- You have an image that matches that of the largest and biggest players on the application market today. So your presence is matched up against the likes of Google, Facebook, Twitter etc. This gives your business more street credibility, and in turn can lead to an increase in brand awareness, brand trust, and brand loyalty, and brand respectability.
- It also gives you another outlet in which to offer your products and services.
To Go... Your Digital Way with confidence it's evident that having a professional online image is important in this day and age, so go out and get your website set-up with WebGo today.
Simply sign up for a web site builder package, or simply ask one of our friendly staff (via a Support Ticket) how we can help you to deploy a professional web site and/or application using one of our friendly and trusted developers.
