Improving your online presence is a never-ending battle for businesses, and companies alike. The battle to pick up new customers is never easy in an increasingly competitive digital world. Thankfully a good way to connect with customers on a personal, more human level can be done by starting, and managing a blog web site.
Blogs have been shown to increase brand awareness, and to improve product and service knowledge, as the best way to market your products on a platform that requires a significantly lower investment than traditional external marketing channels. Running and managing a blog site also improves, and has been shown to improve Search Engine Optimisation, and to improve an overall websites ranking with the leading search engine providers such as Google and Bing.
Blogs are also a good way to improve customer relations when you combine it with newsletter marketing, and link directly off your blog site when referring to articles within your regularly sent-out newsletter. By combining the two marketing channels you’re well and truly improving your overall customer engagement, leading to improved customer retention, and improved customer conversions through secondary customer referral.
WebGo encourages customers to consider the power of a blog site to improve their marketing, and overall reach, and can help customers in developing, deploying, and even managing a successful and highly engaging blog site. Simply contact our Sales team to discuss how we can improve your online marketing.