Every year hundreds of millions of consumers (worldwide) go online to participate in the much talked about, and much marketed 'Black Friday, and Cyber Monday' sales events. So what exactly is Black Friday, and Cyber Monday, or even Click Frenzy (in Australia)? And why do they relate to me and my website?
The simple short answer is that these events roll around once every year, and while the hype is often talked about through the media for the large multinational companies operating online, it's important to note that smaller and medium sized companies can just as effectively cash in on these sales events provided they follow a similar formula when marketing their products and services to potential consumers.
But while the marketing is important enough, research has shown that some online vendors simply aren't prepared when the marketing execution takes place, the data hits the routers, and customers start browsing their web sites.
So what are some of the key things that some website operators miss when they set-up, and then maintain their website? The biggest bug-bear of any potential customer is accessing a website that isn't mobile compatible (i.e a website that doesn't fit the dimensions of the screen of the device being used to access the website, and a website that hasn't been developed with key mobile UX/UI considerations in mind).
So how would a website operator ensure that his or her website is optimised for the mobile user experience, and is (most importantly accessible?) Easy, contact WebGo today to obtain a no-obligation free website analysis and assessment from our brilliant team of experts. Furthermore, if you reach out to us NOW we'll also throw in a FREE (secret) product to help you to get started on your digital journey, enabling you over time to go... your digital way!
What are some of the other key areas which website operators may overlook, or not anticipate when developing, and managing their website, or running their website around key annual online sales events? Another area of concern to watch out for is resource capacity to handle and cope with the sheer volume of requests you may receive as a result of your sales event going viral, and setting off a series events that leaves your server admin/web site a little worse for wear.
The solution? Contact WebGo to receive a free consultation on web server resource allocation, including physical server characteristics, and network capability requirements for online sales events. We'll discuss with you what you're trying to achieve, projected total customers accessing the website/application, and then provide a solution which you are free to use with us, or use with another provider.
Going your digital way can sometimes be a little tricky, but with WebGo in your corner we're sure you'll continue to achieve your online growth and success, with minimal interruption and difficulty.
