Black Friday Sales - Why Your Online Shop Should Cash In on Holiday Events

Everybody knows that most if not all big retailers take advantage of holiday goodwill by cashing in on 'the moment' - so the question really should be asked - if you're not beating them, why aren't you cashing in by joining them on holiday event promotions? Research has suggested that consumers are far more likely to buy, or make a purchase if ...

The Importance of a Domain Name, and What To Do With It

A domain name is not only important in maintaining the internets name and numbers based system (known as DNS), but it also adds credibility to your online and digital presence more generally. What was once considered only necessary if your business was successful in the digital world, it's now a common rule of thumb for businesses which haven't ...

New Digital Marketing Trends for 2019

The advanced nature of improvements being made in the digital world means that there a lot of trends to be on the lookout for in 2019. The following five areas should be watched very closely in 2019; SEO and content marketing Chatbots Social influencer marketing Social messaging apps Artificial intelligence   So don't miss these 5 new ...

Leading Web Design Trends for 2018

There's always been a popular saying in web design - 'build it and they will come, design it well and they will STAY' - nothing can be further from the truth when you consider that most if not all of the most successful brands have been successful largely as a result of their design - whether it be Google with its minimalist and simplistic design ...