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Social Media Marketing Versus Traditional Marketing

There are many schools of thought when it comes to marketing your product, do you simply stick to traditional marketing methods, or branch out and take your digital media online?

The question can be answered quite simply by asking yourself ‘if I wasn’t online would my sales be as high as they would be if I was?’ In most cases you’ll find the answer quite simply, in other cases it may take some soul searching as each and every business is individual, and different.

In many respects social media marketing has been shown to boost engagement with services and products significantly.

While recent reports have cited research that suggests traditional marketing methods such as direct mail requires 21% less cognitive effort to process than digital media, however the means by which to measure success is mixed, suggesting it’s harder to accurately quantify results through traditional marketing, suggesting there are pros and cons when it comes to both means of marketing.

All in all you should be able to find a method which is beneficial for you and your business. For more information on what products and services WebGo offers, simply log-on to the relevant marketing pages, or contact us for a no obligation free assessment and quote.

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